A prize wheel in Mazda blue.

The brief

Brighton Mazda wanted a reason for showroom visitors to stick around — something that turns “just browsing” into a conversation. A prize wheel does exactly that, but an off-the-shelf rainbow wheel would have looked like a fair stall in a premium showroom. It had to look like Mazda built it.

What we built

We designed a full custom segment set in Mazda blue and silver, printed every prize segment with the dealership’s real offers — floor mats, cargo trays, premium window tint, slim line weather shields, bonnet protectors, Gold Class movie tickets and a $500 gift card — and finished the hub with the Mazda and Brighton Mazda marks. Designed, printed and fitted in-house, delivered to the showroom floor ready to spin.

Why a prize wheel works

Every spin is a small ceremony — the clack of the pegs pulls people over, staff get a natural opener, and every prize is a reason for the customer to come back and claim it. It’s the simplest machine in our fleet and one of the hardest working.

At a glance